Automation that works for local businesses.

Over 15 years building brands. Today, we're building their future.

For more than 15 years, our team has guided businesses through their brand strategy: positioning, image, online presence and growth. Over the years, one thing became clear. The businesses that succeed aren't just the ones with a great image, they're the ones that let nothing slip away.

That's why our brand strategy firm recently merged to become Axel Automation Agency. Our mission: bring tomorrow's technology within reach of small businesses in Quebec and Canada, without complexity and without jargon.

Your revenue leaks silently. We find it.

A missed call while you're on a job site. A quote nobody followed up on. A happy customer nobody asked for a review. A visitor who leaves your website without leaving their contact details.

Each of these is a silent revenue leak. They don't show up in any report, but they cost local businesses thousands of dollars every year. Our role is simple: find these leaks, plug them, and show you, with numbers to back it up, what you get back.

Need something more specific? We also build custom automations: CRMs, workflows and AI agents. Contact us

Up and running fast, without changing everything.

No long project, no months of waiting. Our tools fit into the way you work, your phone number, your calendar and your existing tools. After a short discovery call and an onboarding form, our team sets up and tests everything with you. In many cases, you're live the same day.

You keep doing what you do best. Axel takes care of the rest, in the background.

Your results, fully transparent.

Every Axel client gets access to their own client portal. At a glance, you see a summary of your activity: calls handled, messages sent, appointments booked and quotes followed up.

Above all, you track the progress of your revenue leaks: what's been plugged, what's been recovered and where your next growth opportunities are. No black box. You know exactly what your tools are doing for you.

Within 5 to 10 years, automation will no longer be optional.

Artificial intelligence and automation are already changing how customers choose who to do business with. They expect an immediate answer, quick follow-up and frictionless booking, at any hour.

Over the next five to ten years, businesses that haven't adopted proper automation will fall behind their competitors. Not because they offer worse service, but because their competitors will answer faster, follow up better and never let a customer slip away. The small businesses that act today get a head start. Our role is to give it to you.

A team that understands your reality.

Behind Axel is a development and programming team that understands the reality of today's business owners: days that are too short, staff shortages and the pressure of competition.

We don't sell technology for technology's sake. We support entrepreneurs in their projects and build concrete solutions that pay off.

A division of ETTCO.

Axel is a division of ETTCO, a Quebec company from the Greater Montreal area headquartered in Chambly. This structure gives us the stability of an established company and the agility of a specialized agency.